You've invested ₹10–30 lakhs in equipment, staff, and setup. Your lab is ready. But test volume is stuck at 20–40% of capacity. You're burning cash without revenue growth. Patients are finding established labs and aggregators instead of you. You need fast results — in 60 days, not 6 months.
The Opportunity
Most new labs fail because they rely on word-of-mouth and hope. But patients today search online first. The labs that win get visible quickly and build patient loyalty from day one.
What We Do for You
Google Business Profile optimisation — get found locally in Week 1
Website with online booking — 24/7 patient acquisition
You've built a strong lab over 5–10 years. You have a loyal referral network and solid reputation. But test volume is stuck at 60–75% of capacity. Younger patients are finding competitors online instead of asking their doctors about you. You're losing market share to digital-native labs and aggregators.
The Opportunity
Your reputation is your biggest asset — but it's invisible online. By translating your offline reputation into online dominance, you can break through your growth plateau and capture new patient segments without competing on price.
Multiple Locations. One Problem: Getting Patients.
You've invested ₹50–150 lakhs in multiple locations. But you're not seeing the returns you expected. Each location operates independently with no coordination. You're invisible online across all locations. Test volume is stuck at 40–60% of capacity. You need unified digital strategy and multi-location optimisation.
The Opportunity
By building unified digital strategy and coordinated marketing across locations, you can create network effects that help each location grow faster. Patients can book across locations. Referrals can be routed to the nearest location.
What We Do for You
Unified brand and messaging across all locations
Centralised website with location-specific pages
Centralised online booking system
Google Business Profile optimisation for all locations
Aggregator integration across all locations
Local SEO optimisation per location
Network-wide patient loyalty programme
Home collection coordination across locations
✓ Month 1: 25% increase in inquiries across locations
✓ Month 2: 40–50% increase in test volume across locations
You've built a successful chain with 10–50+ locations and a strong brand. But you're losing market share to aggregators and digital-native competitors. Your digital presence is fragmented across locations. You need comprehensive digital transformation — unified strategy, patient data analytics, and premium positioning.
The Opportunity
Comprehensive digital transformation creates a defensible competitive advantage against aggregators. Leverage your scale to build network effects and patient loyalty that smaller competitors can't match.
What We Do for You
Unified digital strategy across all locations
Website optimisation with conversion-focused location pages
Patient data analytics — track trends, identify opportunities
Network-wide loyalty programme with personalisation
Premium service offering — home collection, express results
Specialty positioning — dominate specific test categories
Competitive monitoring — track aggregator and competitor moves
Multi-location optimisation — identify high performers, replicate
A proven 4-step process that delivers measurable results — without disrupting your lab operations.
1
30–90 minutes
Free Audit — Understand Your Situation
We analyse your current online presence, identify specific gaps, and show you exactly where patients are finding competitors instead of you. No commitment. No sales pitch.
2
30–60 minutes
Strategy Call — Create Your Plan
We build a customised plan based on your market, budget, and goals. You'll know exactly what to expect and when, with clear timelines and measurable milestones.
3
Weeks 1–12
Implementation — We Handle Everything
We handle all digital setup, optimisation, and patient acquisition. You focus on running your lab. Every integration, every campaign, every report — covered.
4
Ongoing
Optimise & Scale — Grow What Works
We track results, optimise based on data, and help you scale what's working. Monthly performance reports with complete transparency on every metric that matters.
Your timeline to a full appointment book
Most labs see their first results in Week 2. Here's the full roadmap.
30 Days
Foundation
Google Business Profile live and optimised
Website with online booking launched
Aggregator listings active (PharmEasy, 1mg)
WhatsApp patient system configured
60 Days
Visibility
Ranking on page 1 for local lab searches
25+ new Google reviews generated
Doctor referral network established
30–40% increase in patient inquiries
90 Days
Growth
40–60% increase in test volume
Home collection service operational
Patient loyalty programme active
First ROI reports delivered
6 Months
Scale
2–3× return on marketing investment
Dominant local search ranking maintained
Referral network of 15–25 active doctors
Reduced aggregator dependency
Transparent Pricing
Simple, Honest Pricing
No hidden fees. No long contracts. Month-to-month plans tailored to your practice.
Diagnostic Lab Growth Plans
Starts at ₹30,000/month
Month-to-month. No lock-in. Scope customised after your free audit.
We're not a generic digital agency. We specialise exclusively in diagnostic lab growth — and we guarantee results.
Diagnostic Lab Specialists
We only work with diagnostic labs and healthcare providers. We understand your NABL requirements, aggregator dynamics, and patient behaviour — unlike generic digital agencies.
Local Market Expertise
We've worked with labs in Mumbai, Delhi, Bangalore, and 100+ tier-2 cities. We know your local competitive landscape and what works in your specific market.
Performance-Based Pricing
Pay ₹0 upfront and only per patient acquired. We earn when you earn. No risk, no lock-in. This is how confident we are in our results.
We Handle Everything
From Google Business Profile to aggregator listings to doctor referral campaigns — we set it all up and manage it. You focus on running your lab.
Transparent Reporting
Monthly performance reports with patient inquiries, test volume, cost per acquisition, and revenue impact. You always know exactly what you're getting.
Guaranteed Results
30-day money-back guarantee. If you don't see measurable improvement in patient inquiries within 30 days, we refund 100%. No questions asked.
Case Studies
Labs That Filled Their Slots
Illustrative outcomes from labs at different stages. Results vary by market, competition, and execution.
Newly Established Lab
Lab A — Metro City
Mumbai · Package: LAUNCH
Started at 25% occupancy. After 8 weeks: 65% occupancy. Revenue grew from ₹8 lakhs to ₹18 lakhs/month. Became #2 ranked lab on Google in their catchment area.
Occupancy
25% → 65%
Monthly Revenue
₹8L → ₹18L
Timeline
8 Weeks
Cost / Patient
₹250
Established Diagnostic Lab
Lab D — Metro City
Pune · Package: GROW
Stuck at 65% occupancy for 3 years. After 6 months: 85% occupancy. Revenue grew from ₹35 lakhs to ₹48 lakhs/month. Became #1 ranked lab on Google in their city.
Occupancy
65% → 85%
Monthly Revenue
₹35L → ₹48L
Timeline
6 Months
Referral Doctors
8 → 25
New Lab Chain
Chain A — 5 Locations
Bangalore · Package: NETWORK
Started at 45% average occupancy. After 6 months: 75% average occupancy across all locations. Revenue grew from ₹60 lakhs to ₹90 lakhs/month. Built unified brand across all locations.
Avg Occupancy
45% → 75%
Monthly Revenue
₹60L → ₹90L
Locations
5 Unified
Timeline
6 Months
Compliance note: All case study outcomes are illustrative and based on typical results. Individual results vary based on market, competition, lab stage, and execution quality. No specific revenue or volume outcomes are guaranteed.
FAQ
Questions Lab Owners Ask Us
Straight answers to the questions diagnostic lab owners and managers ask before getting started.
Most labs see a 20–30% increase in patient inquiries within 2–4 weeks. Significant test volume increase (40%+) within 8–12 weeks. Full results within 3–6 months depending on your market and package.
Most labs are on aggregators but buried in results. We optimise your positioning to get more visibility and bookings. We also help you build direct booking channels to reduce aggregator dependency and protect your margins.
Yes. We've worked with labs in metro cities (Mumbai, Delhi, Bangalore, Hyderabad), tier-2 cities (Pune, Nagpur, Surat), and semi-urban markets. The strategy adapts to your local competitive landscape.
No. Month-to-month commitment. Cancel anytime with no penalty. Most labs stay because they see results — not because they're locked in.
We offer a 30-day money-back guarantee. If you don't see measurable improvement in patient inquiries within 30 days, we refund 100%. No questions asked.
Newly established labs: ₹30,000–40,000/month. Established labs: ₹60,000–80,000/month. New chains: ₹1,00,000+/month. Established chains: ₹3,00,000+/month. Performance-based option (₹0 upfront, pay per patient) available for all segments.
We systematise and expand your referral network. Your existing doctors become stronger advocates, and we help you build relationships with new doctors in your catchment area through targeted outreach.
Yes. We can start with one location and expand to others as you see results. Many multi-location clients start with their flagship location and roll out the programme systematically.
Nothing. We provide all tools, integrations, and systems as part of the package. There are no hidden fees or additional software costs.
We track patient inquiries, test volume, revenue, cost per acquisition, and customer satisfaction scores. You receive monthly reports showing exactly what's working and what we're optimising.
Most labs continue with us because they see ongoing results. You can stay on the programme, scale up to a higher package, or transition to a maintenance mode with reduced investment.
Get Started
Ready to Fill More Slots and Grow Revenue?
Start with the option that fits your lab's stage and comfort level.
Book a Free Strategy Call
A 30–45 minute call to understand your lab, current slot fill rate, catchment area, competition, and goals.
Takes 2 minutes. Callidient reviews your Google profile, aggregator rankings, reviews, website, and competitors — then sends you a written action plan.